what
West Coast COVID-19 Help is a comprehensive guide that brings together all resources offered for individuals and families on the west coast in need due to COVID-19. The guide is a website that breaks down resources by the federal, state and community level so it is easy to use and easy to follow for the users.
how
Working with one other art director the focus for this project was to build out the website using the style guide we created. The style guide includes logos, colors, fonts and other design elements that then were implemented into the layout and design of the website.
where
The guide was advertised through social media. So, another role as art director was to create the social media presence for this project. Through Instagram and Facebook we created paid promotional posts to get the word out. Other posts made included announcements when the guide was updated as well as highlighting certain resources. (below)